Evidence-Based Performance Engineering
Stop Learning What Works.
Start Actually Doing It.
Led by Eathan Janney, PhD · Neuroscientist · Behavioral Systems Designer
You do not have an information problem.
Today's top performers have access to more evidence-based health and performance science than any previous generation. You have read Attia. You have listened to Huberman. You know about sleep, stress, and neuroplasticity.
And yet the gap between what you know and what you consistently do — that gap remains stubbornly wide.
This is not a character flaw. It is a systems failure. The science of behavioral implementation tells us that knowledge alone almost never produces durable change. What produces change is structure, feedback, accountability, and personalized design.
"Information is abundant.
Implementation is scarce.
Transformation requires structure."
- 95%
of behavioral change attempts fail within 90 days without structured support.
- 3×
higher adherence when personalized feedback loops replace motivation alone.
- 12 mo
is what research shows it takes to form truly durable, automatic behaviors.
A structured system, not a coaching program.
We combine neuroscience, behavioral science, biofeedback data, and a multidisciplinary expert team into a single implementation architecture — engineered to produce consistent results where standalone information never could.
Behavioral Architecture
We design your specific implementation system — not generic habit advice. Behavioral science translated into a personal operating protocol.
Neuroplasticity Protocols
Evidence-based interventions that leverage how the brain actually rewires itself — sleep, keystone habits, and cognitive recovery cycles.
Biofeedback Integration
HRV, sleep tracking, and recovery metrics feed directly into coaching adjustments. We optimize what data reveals, not what you assume.
Multidisciplinary Team
A sleep specialist, behavioral health expert, data analyst, and medical consultant work alongside your lead coach — not a solo practitioner.
AI-Augmented Personalization
Pattern analysis and between-session support are AI-assisted — accelerating personalization without replacing the human coaching relationship.
Structural Accountability
Accountability is built into the architecture — not dependent on your motivation. Systems sustain behavior when willpower runs low.
Built for the high performer who already knows better.
Our clients are not beginners. They are executives, founders, and investors aged 35–60 with high self-awareness, demanding schedules, and zero tolerance for hype.
"I already follow Huberman and Attia. I read Clear. I know what I should be doing. I just can't make it stick."
— The conversation we have most often.
CEOs & Founders
Running organizations while managing cognitive load, stress, and physical decline — needing a system, not another productivity app.
Investors
Decision quality is the core asset. Sleep, stress regulation, and focus protocols protect the mental capital that drives returns.
Sales Leaders
Consistency of performance under pressure requires behavioral systems, not motivational cycles. Peak performance has a neuroscience.
Entrepreneurs
Building companies in chaos requires a personal operating system that actually runs when everything around you is unpredictable.
NeuroGenerative 90-Day Implementation Course
Our entry program is a structured 90-day implementation sprint — not a course, not a workshop. A complete behavioral architecture deployment, personalized to your biology, schedule, and performance goals.
Foundation
- Neuroplasticity baseline assessment
- Sleep architecture optimization
- Keystone habit identification
- Initial behavioral protocol design
Build your personal operating system.
Resilience
- Stress regulation protocols
- Breathwork & HRV training
- Emotional regulation systems
- Attention and deep focus training
Increase cognitive stability under pressure.
Performance
- Habit stacking & automation
- Nutrition and brain health
- Advanced productivity architecture
- 12-month sustainability planning
Create systems that run without willpower.
Investment
Selective enrollment.
We work with 10–20 clients at a time. Each engagement begins with a Discovery Call to assess fit and clarify goals. Annual programs from $15,000.
Founder & Lead Strategist
Eathan Janney, PhD
Neuroscientist · Behavioral Systems Designer · Performance Strategist
Eathan's role is not to invent the science — the science already exists. His role is to identify the highest-quality evidence and build the implementation architecture that translates it into consistent, measurable results for demanding clients.
His approach sits at the intersection of neuroscience, behavioral systems design, and precision performance — creating protocols that survive scrutiny from physicians, scientists, and investors alike.
The Supporting Expert Network
Sleep Specialist
Assessment and optimization of sleep architecture, circadian rhythm, and recovery quality.
Behavioral Health Specialist
Habit formation, emotional regulation, and accountability system design.
Medical Consultant
Medical review, biomarker interpretation, and appropriate specialist referrals.
Data Analytics Specialist
Biofeedback interpretation, metric tracking, and personalized pattern analysis.
The gap between knowing and doing
closes here.
If you have exhausted information and still struggle with consistent implementation, a Discovery Call is the first step. No pitch, no pressure — a conversation about fit and what rigorous implementation actually looks like.
The Science of Closing the Gap.