habits
Evidence-based articles on habits — written for entrepreneurs, executives, and high performers who want to close the gap between what they know and what they consistently do.
The 2026 Healthy Aging Survey Just Confirmed What We've Been Saying: Habits Beat Biohacks
A new 2026 healthy aging survey and a Nature feature on tech-titan biohacking both landed the same week — and they confirm the thesis NGD was built on: consistency beats novelty.
Eathan Janney, PhD
Cognitive Supplements: What the Science Actually Supports (And What's Just Expensive Urine)
The nootropics market is worth billions and mostly built on weak evidence. Here's an honest evidence-based audit of the cognitive supplements that actually have scientific support — and the ones that don't.
Eathan Janney, PhD
Building a Morning Routine That Actually Sticks: The Behavioral Science Behind Lasting Habits
Most morning routines fail within 3 weeks. Here's why — and how to build one grounded in behavioral science that actually holds up under the pressure of a real life.
Eathan Janney, PhD
The Neuroscience of Procrastination: Why Smart People Delay and How to Stop
Procrastination isn't a character flaw — it's a predictable neurological response. Understanding the brain circuits behind delay is the first step to rewiring them.
Eathan Janney, PhD
The Neuroscience of Habit Formation: Why Willpower Is the Wrong Strategy
Willpower is a depletable resource — and building your life around it is a design flaw. Here's what neuroscience actually says about how habits form, and what it takes to make them stick.
Eathan Janney, PhD
The Implementation Gap: Why High Performers Fail to Execute on What They Know
You already know what to do. So why aren't you doing it consistently? The answer isn't motivation — it's systems. Here's the neuroscience of why knowing and doing are fundamentally different problems.
Eathan Janney, PhD
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